“All politics is local” is an old saying known far and wide in the world of pundits and politicians.
The phrase is most closely associated with former Speaker of the U.S. House, Tip O’Neil — and the selfie app aficionados at SelfieYo think that Presidential hopefuls looking to draw upon Tip’s wisdom for 2016 should consider that the modern form of campaigning-to-win is all about the selfie, ’bout the selfie, yo.
Note: we draw distinction between a campaign that truly is about winning vs. the campaign(s) set out, ostensibly, to raise the level of debate. The later has a curious place in our political discourse, but it needn’t go so far as to feign the progressiveness of selfie politics.
Yes, we’re calling it now: the winner of the Whitehouse in 2016 will be the candidate that wholeheartedly embraces the style of selfie-driven communication across all forms of social media, traditional media and ephemeral media.
The implications of this are such that Chiefs of Staff, Media Directors, and all field workers need to deeply understand how important selfies are in community politics, national politics, and Internet politics.
One cannot fake genuine selfie skill, but one can learn through practice and empathy.
Plenty of politicians have been experimenting with selfies over the past few years — and with a plethora of tools from selfie sticks to skin-smoothing photo filters in mobile apps, the technology, the behavior, and the sheer scale of the selfie movement is ready for primetime. Shirk away from selfies and surely you can expect to be labeled as a politically endangered species.
There’s something the field of U.S. presidential candidates can learn about Ed Miliband’s Labour Party losing the 2015 UK general election; focus more on how to embrace people rather than divide them, focus on how to unify through commonality rather than run on riskier, narrower viewpoints. Focus on more selfies. The irony for Mr. Miliband is that he was willing to experiment with some level of selfie-style politics in this Ed Miliband Selfie Stick Interview with Joe Tidy of SkyNews. History may suggest he could have taken it a step or two further.
The candidate with the best selfie acumen wins. It’s about genuine connections with people, honest communications and tapping into the heretofore largely misunderstood Millennial political power brokers that may be closer to Generation Z than Generation X. This necessarily means the winning candidate embraces a lean-forward social media, selfie friendly campaign strategy.