Ephemeral Chat Apps On The Rise
Ephemeral chat apps and mobile messaging is one of the most interesting areas in social media right now. The main reason is that avid social media users are actively seeking out new alternatives, in a mobile-first world, for discovering and participating in meaningful conversations. Sometimes “meaningful” conversations are not meant to be published on the biggest, public social networks; they’re meant to be ephemeral in nature.
Facebook, Twitter and now even Instagram seem to be becoming mostly a place to watch what other people post – or in so many cases, watch what advertisers post. Not sure about you, but I just don’t feel comfortable posting and sharing into some of the networks like I used to. They feel too impersonal. It’s getting harder to make new “friends” while easier to get more content. Sometimes I want to see the content, sometimes I don’t. Rarely do I find myself engaging with it. Enter the rise of chat apps.
Ephemeral chat apps convey a sense of security, whether it’s right to think that way or not, that we don’t get from platforms that are more about historical preservation. Facebook and Instagram, and even Twitter, feel like they’re supposed to be part of our longterm digital footprint. But, what if we don’t want a bigger digital footprint? What if we don’t want even more information than is already out there going into the searchable servers of Fortune 500 companies? Well, it seems like that’s what we use ephemeral chat apps for.